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PRIVACY POLICY

V.I Group Co., Ltd. (V.Iグループ株式会社), operating The Peak Academy (“The Peak”, “we”, “us” or “our”), respects your privacy and is committed to handling personal information appropriately and in accordance with applicable laws and regulations, including Japan’s Act on the Protection of Personal Information (“APPI”).
This Privacy Policy explains how we collect, use, store, share and otherwise handle personal information when you visit our website, make an enquiry or booking, register for a course or program, make a payment, participate in our services, or otherwise communicate with us.

1. INFORMATION WE COLLECT
We may collect personal information that you provide to us when you make an enquiry, register for or purchase a program, communicate with us, participate in our services, or otherwise interact with The Peak.
This may include:

  • your name, date of birth, nationality and contact information;

  • participant and registration information;

  • snowboard experience, ability level, qualifications and certification information;

  • information relevant to determining eligibility for or arranging a course, training program or other service;

  • emergency contact information;

  • accommodation or other optional service information;

  • payment and transaction information; and

  • communications between you and The Peak.

Where a booking or registration is made on behalf of another participant, we may also receive personal information relating to that participant from the person making the booking.
We may also automatically collect certain technical or usage information when you access or use our website, including your IP address, device and browser information, website activity, and information collected through cookies or similar technologies.
The types of information collected may vary depending on the program or service you request.

2. HOW WE COLLECT INFORMATION
We may collect personal information when you:

  • register for, book or purchase a course, training program or other service;

  • submit an enquiry, application or contact form;

  • make an online payment;

  • communicate with us by email, messaging service, social media or other communication channels;

  • provide information before or during a course or program;

  • request accommodation or another optional service;

  • use or interact with our website; or

  • otherwise provide information to us in connection with our services.

We may also receive information from organisations and service providers involved in administering or delivering your selected program or service.

3. HOW WE USE YOUR INFORMATION
We may use personal information for purposes including:

  • measuring the effectiveness of our advertising and marketing campaigns;

  • analysing website traffic, visitor behaviour, enquiries, registrations and conversions;

  • creating, measuring and optimising advertising audiences;

  • displaying relevant advertising and, where applicable, remarketing advertisements to previous website visitors; and

  • improving our website, programs, marketing and customer experience based on aggregated or analytical data.

  • processing and administering enquiries, registrations, bookings and payments;

  • determining eligibility for courses or programs;

  • arranging and providing snowboard training, instructor courses, certification-related programs and other services;

  • communicating with participants regarding their registrations and bookings;

  • arranging course schedules, groups, trainers and evaluators;

  • administering certification-related requirements;

  • communicating relevant participant information to organisations involved in delivering or administering a course or certification;

  • arranging optional accommodation or other services requested by participants;

  • providing customer service and responding to enquiries;

  • sending booking confirmations, payment notices, schedules, meeting information, preparation instructions and other service-related communications;

  • communicating changes, cancellations or operational updates;

  • providing important safety or participation information;

  • managing transfers, cancellations, refunds, complaints and other customer-service matters;

  • maintaining appropriate business, transaction, accounting and participation records;

  • preventing or responding to fraud, misuse, security incidents or improper activity;

  • maintaining, operating, securing and improving our website and services;

  • analysing the use and performance of our website and services;

  • complying with applicable laws, regulations and requests from competent authorities; and

  • exercising or protecting our legal rights and interests.

We may also use information for other purposes reasonably related to those described above or where otherwise permitted by applicable law.

4. COURSE AND SERVICE COMMUNICATIONS
When you make an enquiry, registration or booking, we may use the contact information you provide to communicate with you regarding the requested program or service.
These communications may include registration confirmations, payment information, course schedules, meeting locations, preparation information, training arrangements, accommodation information, changes to programs, operational updates, safety information and other information reasonably necessary to administer or provide the service.
These are service-related communications and are separate from optional marketing communications.
 
5. MARKETING COMMUNICATIONS
Where permitted by applicable law, and where any required consent has been obtained, we may send you information about The Peak Academy programs, courses, training opportunities, events, promotions and other services.
You may unsubscribe from marketing communications at any time by using the unsubscribe option provided in the relevant communication or by contacting us.
Unsubscribing from marketing communications will not prevent us from sending communications reasonably necessary in connection with an enquiry, registration, transaction, existing booking or program.
 
6. ONLINE PAYMENTS AND CREDIT CARD INFORMATION
Online payments, including credit card payments, may be processed through third-party payment service providers.
Credit card information may be collected and processed directly by the relevant payment provider through its secure payment systems. Where this is the case, The Peak does not directly receive or store your complete credit card number or card security code.
We may receive and retain transaction-related information such as:

  • payment status;

  • transaction reference;

  • payment method;

  • amount paid;

  • date of payment; and

  • information necessary to administer registrations, issue refunds, maintain accounting records or resolve payment-related matters.

Payment service providers process payment information in accordance with their own privacy policies, security standards and applicable laws.
 
7. CERTIFICATION AND PROGRAM PARTNERS
Certain programs offered by The Peak may involve third-party organisations, trainers, evaluators, certification bodies or other program partners.
Where reasonably necessary to administer a program, course or certification, we may provide relevant participant information to such organisations or individuals.
For CASI-related programs, this may include information required for registration, membership, course administration, evaluation, certification or other requirements associated with the Canadian Association of Snowboard Instructors (CASI-ACMS) and organisations or personnel involved in administering the relevant program.
Information shared will be limited to what is reasonably necessary for the relevant purpose and handled in accordance with applicable law.

8. OPTIONAL ACCOMMODATION AND OTHER SERVICES
The Peak may assist participants in arranging optional services provided by third-party partners, including accommodation.
Where you request such a service, we may provide information reasonably necessary to arrange or administer the service to the relevant licensed accommodation provider or other service provider.
Third-party providers may process your personal information in accordance with their own privacy policies and legal obligations.

9. SERVICE PROVIDERS AND SHARING OF INFORMATION
We may disclose or provide personal information to third-party service providers where reasonably necessary for the operation of our business or provision of our services.
These may include providers involved in:

  • website hosting and operation;

  • registration and booking management;

  • payment processing;

  • customer communications;

  • analytics;

  • IT, security and technical services;

  • accounting, professional and administrative services;

  • course, training and certification administration;

  • accommodation and other optional services; and

  • other services necessary to support our operations.

We may also disclose information where required or permitted by applicable law, regulation, legal process or competent authority, or where reasonably necessary to protect the rights, safety or legitimate interests of The Peak, our participants or others.
Where personal information is entrusted to a service provider for processing on our behalf, we take measures required under applicable law regarding the selection and supervision of such providers.

10. INTERNATIONAL PROCESSING AND STORAGE
The Peak welcomes participants from Japan and overseas, and some organisations, platforms, systems and service providers involved in our operations may be located or operate outside Japan.
As a result, personal information may be processed or stored in countries or regions other than Japan or the country in which it was originally collected.
Where required by applicable law, we take appropriate measures in relation to the handling and transfer of personal information outside Japan.

11. HOW WE STORE AND PROTECT INFORMATION
We take reasonable and appropriate organisational, technical and administrative measures to protect personal information against unauthorised access, loss, misuse, alteration, disclosure or destruction.
Our website and certain business operations may be supported by third-party platforms and service providers. Personal information may therefore be stored or processed using systems operated by those providers.
While we take reasonable measures to protect personal information, no method of electronic transmission or storage can be guaranteed to be completely secure.
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12. COOKIES, ANALYTICS AND ADVERTISING TECHNOLOGIES
Our website uses cookies, pixels and similar technologies to operate and improve the website, understand how visitors use our services, measure the effectiveness of our advertising, and provide relevant advertising.
These technologies may collect information such as your IP address, browser and device information, pages viewed, actions taken on our website, referring pages, interactions with our website, and information relating to enquiries, registrations or purchases.
We may use third-party analytics and advertising services, including:

  • Google Analytics to understand website traffic, visitor behaviour and website performance;

  • Google Ads to measure advertising performance, track conversions and, where applicable, provide relevant or remarketing advertising; and

  • Meta Pixel and Meta advertising services to measure advertising performance, understand actions taken on our website and, where applicable, provide relevant or remarketing advertising through Meta platforms such as Facebook and Instagram.

Information collected through these technologies may be transmitted to and processed by Google, Meta and other relevant service providers in accordance with their respective privacy policies and terms. These providers may use cookies, device identifiers and other technologies and may combine information received from our website with information they independently hold, where permitted by applicable law.
We may use advertising data to create or measure advertising audiences, understand whether advertisements result in enquiries, registrations or purchases, and improve the effectiveness of our marketing campaigns.
Where required by applicable law, non-essential analytics and advertising technologies will be used subject to your consent. You may manage your preferences through any cookie consent or preference tool provided on our website and, where available, through your browser, Google or Meta privacy and advertising settings.
Disabling certain cookies or tracking technologies may affect some website features but will not prevent you from accessing the basic functions of our website.

13. DATA RETENTION
We retain personal information for as long as reasonably necessary for the purposes for which it was collected, including:

  • administering courses, programs and certifications;

  • providing requested services;

  • maintaining appropriate business and transaction records;

  • processing payments and refunds;

  • resolving disputes or enquiries; and

  • complying with legal, accounting and regulatory obligations.

Retention periods may vary depending on the type of information, the purpose for which it is used and applicable legal requirements.
When personal information is no longer reasonably required, we will handle it appropriately in accordance with applicable law.

14. INFORMATION ABOUT OTHER PARTICIPANTS
If you provide personal information about another person, including another participant included in your registration or booking, you are responsible for ensuring that you are authorised to provide that information to us where required.
We will handle such information in accordance with this Privacy Policy and applicable law.

15. CHILDREN AND MINORS
Some programs or services offered by The Peak may be available to minors subject to the applicable program requirements.
Where personal information relating to a minor is provided to us, the registration or participation may need to be authorised by a parent, guardian or other person legally entitled to act on the minor’s behalf.
We will handle personal information relating to minors in accordance with this Privacy Policy and applicable law.

16. YOUR RIGHTS AND REQUESTS
Subject to applicable law, you may have rights regarding personal information held by us, including rights to request disclosure, correction, addition, deletion, suspension of use, erasure, or suspension of provision to third parties where the relevant legal requirements are satisfied.
If you wish to make such a request or have questions regarding our handling of your personal information, please contact us using the details below.
We may need to verify your identity before responding to certain requests.

17. THIRD-PARTY WEBSITES AND SERVICES
Our website may contain links to websites, platforms or services operated by third parties.
We are not responsible for the privacy practices or content of third-party websites or services that are not operated by The Peak. We encourage you to review the applicable privacy policies before providing personal information to those third parties.

18. CHANGES TO THIS PRIVACY POLICY
We may update this Privacy Policy from time to time to reflect changes to our services, business practices, technologies, service providers or applicable legal requirements.
The updated Privacy Policy will be published on this page and the “Last Updated” date may be revised accordingly.
Where required by applicable law, we will take additional steps to provide notice or obtain consent in relation to material changes.

19. CONTACT US
If you have any questions, concerns or requests regarding this Privacy Policy or our handling of personal information, please contact:
V.I Group Co., Ltd. (V.Iグループ株式会社)
Operator of The Peak Academy
Email: info@thepeak-academy.jp
Tel: +81 70-2239-6688

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